Why, by voting for Brewster McCracken of course! In this campaign video, the Austin mayoral candidate succeeds in both gently peddling fear and taking the absolute piss out of St. Louis, MO. According to Brewster, whose name is funny I don’t care what you say, the future of his city holds two distinct options: “The Austin Model or the St. Louis slide”.
Though one might wonder how the vacant condominium towers poking awkwardly out of Austin’s skyline fit into this model.
UPDATE: St. Louis’s Fox 2 News contributes this marvelous piece of journalism, in which everyday folks in Forest Park react to a laptop viewing of the video above. Brewster gets toasted like YOU KNOW WHAT (ravioli).